Insurance · Life Insurance
Life Insurance Leads
Life insurance leads for agents, agencies and call centers that write term, permanent and mortgage protection coverage. Every lead is phone-verified and tagged with the coverage type the shopper asked about, so your agent opens with the right product.
Who this program is for
For licensed producers who quote, underwrite and place life coverage across carriers.
- Independent life agents
- Mortgage protection agencies
- IMOs, FMOs and BGAs with producer downlines
- Carrier and direct-to-consumer call centers
- Financial professionals adding life to a practice
What you can buy
Term life leads
Shoppers asking about term coverage, with the face amount and term length they have in mind attached to the record.
Permanent coverage leads
People asking about whole life or indexed universal life. These conversations run longer, so we route them to the agents you name for them.
Mortgage protection leads
Homeowners who want coverage tied to their mortgage, for agencies that work this market by phone or in the home.
Inbound life insurance calls
Shoppers who call from our ads reach your licensed agents directly. A call is billable once it meets the definition we agree on before launch.
Pay-per-call life insurance leads
A life shopper on the phone moves through health and lifestyle questions faster than one waiting in a dialer queue. Inbound calls let your agents start the underwriting conversation while intent is high.
Each program gets its own tracking numbers. Calls route to your team by state, by product line and by the hours you staff. We bill only the calls that meet the definition we wrote together before launch, by call length, qualification or both.
- Separate numbers for term, permanent and mortgage protection campaigns
- State routing that follows your appointments
- Billable-call definition agreed up front, in writing
- Recordings on every call for QA and disputes
- Concurrency and daily caps sized to your agent count
- The personCalls a tracking number from our ad or page
- The routingGoes to your team by ZIP and business hours
- Your teamPicks up a caller who asked for what you sell
- The billCounts once the call meets the definition we agreed
What we ask before a lead reaches you
Underwriting starts with these answers, so they arrive with every lead.
- Coverage type: term, permanent or mortgage protection
- Face amount range they're considering
- Term length, for term shoppers
- Date of birth
- Tobacco or nicotine use
- Height and weight, for a first read on underwriting class
- State of residence
- Homeowner with a mortgage, for mortgage protection
Consent and compliance
Form leads are phone-verified with a text code (OTP) when they submit, and each one carries a TrustedForm certificate you can store with the record.
Your agents hold the license and carrier appointments in the states they sell, and you own suitability, replacement forms and state disclosure rules. DMM doesn't quote premiums, run underwriting or tell anyone they'll be approved. Our ads send shoppers to a licensed agent for real numbers.
Run your own numbers
The number that matters is cost per paid policy. Track it against the commission each policy pays you.
- 1Line
Quote rate = shoppers quoted ÷ leads delivered
- 2Line
Application rate = applications submitted ÷ shoppers quoted
- 3Line
Paid rate = policies issued and paid ÷ applications submitted
- 4Line
Cost per paid policy = cost per lead ÷ (quote rate × application rate × paid rate)
Questions buyers ask
Can I get leads no other agency receives?
Yes. Leads can be sold to you alone, or shared with a set number of buyers. The structure is set per program and written down before you start.
Can I buy only mortgage protection, or only term?
Yes. Each lead carries the product the shopper chose, and you can buy one product line or several. Calls split the same way, on separate tracking numbers.
Where does the traffic come from?
Our own media. We've been in market since 2008 and have put more than $2M into Meta ads since June 2025, plus Google, YouTube, Bing, TikTok, Taboola and programmatic.
How do leads get to my agents?
We post each lead in real time to your CRM or dialer by API or webhook. Calls ring whatever number or queue you give us.
How is pricing set?
Pricing is set per program after you apply, based on your markets and volume.
What's your return policy?
Return rules are written into your agreement before the first lead, including what counts as returnable in your program.
What does Apply now do?
You tell us your markets, volume and how you want leads delivered. We review it and come back with a program. List the product lines and carriers you write so we can match the traffic to them.
Life Insurance Leads from people who asked.
Apply with your markets, your volume and how you want leads or calls delivered. We review it and come back with a program built for you.
Apply now