Insurance · Auto Insurance

Auto Insurance Leads

Auto insurance leads for licensed P&C agencies and call centers that quote drivers shopping their policy. Each lead arrives phone-verified with the driver, vehicle and current-coverage details your producers need to run a quote on the first call.

Who it's for

Who this program is for

For property and casualty shops that win on speed to quote.

  • Independent P&C agencies
  • Captive agents for national carriers
  • Carrier and agency call centers
  • Agencies that write high-risk and SR-22 drivers
  • Agencies that bundle auto with home or renters
Products

What you can buy

  • Phone-verified auto quote leads

    Drivers who asked for a quote, with vehicles, drivers and current carrier status on the record.

  • Inbound auto quote calls

    Drivers call from our ads and land with your producers while they're still shopping. Billable against a definition set before launch.

  • Insured and uninsured segments

    Buy the segment your carriers want. We split currently insured shoppers from uninsured drivers so you can route each to the right market.

  • Bundle-ready homeowner leads

    Drivers who own their home and said they're open to quoting home and auto together.

Pay-per-call

Pay-per-call auto insurance leads

Auto shoppers compare fast. The agency that picks up while the driver is still comparing has the best shot at writing the policy, which is why inbound calls fit this line so well.

Calls come in on tracking numbers tied to your program and route by state, ZIP and your office hours. A call is billable once it meets the definition we agree on before the first call, built from call length, qualification or both.

A short IVR prompt can ask whether the caller is insured today and how many vehicles need coverage, so standard and nonstandard desks each get callers they can write.

  • Tracking numbers per program and per traffic source
  • Routing by state, ZIP and hours
  • Filters for insured status, vehicle count or homeownership
  • Billable-call definition set up front, in writing
  • Call recordings plus hourly and daily caps

How billable calls are defined and tracked

  1. The personCalls a tracking number from our ad or page
  2. The routingGoes to your team by ZIP and business hours
  3. Your teamPicks up a caller who asked for what you sell
  4. The billCounts once the call meets the definition we agreed
Qualification

What we ask before a lead reaches you

A producer can start the quote from what we collect.

Before a lead reaches youChecked
  • Current carrier and whether coverage has been continuous
  • Policy renewal or expiration date
  • Vehicles, with year, make and model
  • Drivers on the policy and their dates of birth
  • Recent accidents, tickets or a required SR-22 filing
  • Homeowner or renter
  • ZIP code
Consent and compliance

Consent and compliance

Each web lead confirmed its phone number with a one-time text code (OTP) before it submitted, and each carries a TrustedForm certificate showing the consent the driver gave.

Your agency holds the P&C license in each state you quote and follows that state's rules on quoting and binding. DMM doesn't quote, bind or compare rates, and our ads make no promises about savings or price. Every quote the driver hears comes from your producer.

The math

Run your own numbers

Put lead cost against the policies you bind. Cost per bound policy is the number to compare across sources.

  1. 1Line

    Quote rate = drivers quoted ÷ leads or calls received

  2. 2Line

    Bind rate = policies bound ÷ drivers quoted

  3. 3Line

    Cost per bound policy = cost per lead ÷ (quote rate × bind rate)

  4. 4Line

    Payback = what a bound policy earns you over its term, plus any bundled line, compared with cost per bound policy

FAQ

Questions buyers ask

Are the leads sold to one agency?

They can be sold to you alone, or shared with a set number of buyers. You decide when we set up the program, and it's in writing before any lead is delivered.

Can I filter out drivers my carriers won't write?

Yes. Filters like insured status, SR-22, state and ZIP are set per program. Tell us your carrier appetite when you apply.

How do leads get into my system?

We post leads in real time by API or webhook to your CRM, dialer or agency management system if it accepts posts, or by email.

Which states do you cover, and what does it cost?

Coverage and pricing are set per program after you apply, based on your markets and volume.

Can I return a lead?

Return rules are written into your agreement before the first lead.

What does Apply now do?

You tell us your markets, volume and how you want leads delivered. We review it and come back with a program. Include the carriers you quote and any driver profiles you can't place.

Related programs

Auto Insurance Leads from people who asked.

Apply with your markets, your volume and how you want leads or calls delivered. We review it and come back with a program built for you.

Apply now