Legal · Personal Injury
Personal Injury Leads
Personal injury leads for firms whose intake teams know what to do with a good inquiry. You get phone-verified claimant inquiries and inbound calls from people hurt in accidents, screened for incident date, injury, treatment and representation before they reach you.
Who this program is for
For PI firms that run intake as a process, with speed to contact and follow-up built in.
- PI firms with in-house intake
- Firms using an outsourced intake or answering service
- Multi-state PI practices
- Premises liability practices
- Firms building a catastrophic injury docket
What you can buy
Accident and injury inquiries
Phone-verified web inquiries across the incident types you take, each tagged so intake knows what it's working before the first call.
Premises and dog bite inquiries
Slip-and-fall injuries, unsafe property conditions and animal attacks, with the location type and whether the incident was reported.
Motor vehicle accident leads
Crash claimants run as their own program with a deeper screen. See MVA leads.
Inbound injury calls
Injured people call from our ads and reach your intake line while the incident is recent. Billable against a definition you approve before launch.
Pay-per-call personal injury leads
Speed to contact decides a lot in PI intake. An inbound call closes that gap, because the injured person is already on the line with your intake specialist.
Each campaign has its own tracking number. Calls route to intake by the state where the injury happened and by your hours, with an overflow or after-hours number if you have one. Billable means a definition we write together up front, built from call length and your intake questions.
We record every call. Your intake manager can review them for coaching, and either side can go back to the recording if a call is disputed.
- Tracking numbers per incident type
- Routing by injury state, with overflow and after-hours paths
- Billable-call definition agreed before the first call
- Recorded calls for QA and disputes
- Hourly and daily caps matched to intake staffing
- The personCalls a tracking number from our ad or page
- The routingGoes to your team by ZIP and business hours
- Your teamPicks up a caller who asked for what you sell
- The billCounts once the call meets the definition we agreed
What we ask before a lead reaches you
Our screen follows the questions your intake specialists already ask.
- Incident type: vehicle, premises, dog bite, workplace or other
- Incident date, so intake can check it against the statute of limitations
- State where the injury happened
- The injury, and whether they've had medical treatment
- Who they believe was at fault
- Whether a police or incident report exists
- Already represented by an attorney
- Best time to reach them
Consent and compliance
Each web inquiry is confirmed by a one-time text code (OTP) at submission and carries a TrustedForm certificate. Intake gets the consent record along with the claimant's answers.
DMM sells advertising-generated inquiries. We don't refer cases, share in fees or get paid per retained matter, and we don't give legal advice to anyone who contacts us. Your firm decides which matters to take and follows its state bar's advertising and solicitation rules, including any rules on contacting accident victims.
Run your own numbers
Cost per retained client is the fair test. Lead price without your intake numbers tells you very little.
- 1Line
Reach rate = inquiries contacted ÷ inquiries delivered
- 2Line
Accept rate = matters your firm accepts ÷ inquiries contacted
- 3Line
Retain rate = retainer agreements returned ÷ matters accepted
- 4Line
Cost per retained client = cost per inquiry ÷ (reach rate × accept rate × retain rate)
Questions buyers ask
What counts as a qualified PI inquiry?
You set it. We build the screen around your criteria, such as incident type, treatment, fault and representation. For calls, the billable definition is written down before launch.
Is your fee tied to case outcomes?
No. You pay for advertising-generated inquiries and qualifying calls at prices set up front. We don't share fees or get paid per retained matter, and nothing we bill depends on the outcome.
Are PI leads shared with other firms?
They can be sold to you alone, or shared with a set number of firms. Your program spells out which before the first inquiry.
Can you send only certain injury types or states?
Yes. Incident types and states are set per program after you apply, based on your markets and volume.
How does pricing work?
Pricing is set per program after you apply, based on your markets and volume.
What can I return?
Return rules are written into your agreement before the first lead. Tell us on your application what your intake team treats as unworkable.
What happens after I click Apply now?
You tell us your markets, volume and how you want leads delivered. We review it and come back with a program.
Personal Injury Leads from people who asked.
Apply with your markets, your volume and how you want leads or calls delivered. We review it and come back with a program built for you.
Apply now