Legal · Law Firms
Legal Leads
Legal leads for law firms whose intake teams work injury and accident inquiries. We run the advertising and deliver each inquiry to intake as a phone-verified web lead or an inbound call.
Who this program is for
For firms with an intake team that answers fast and works every inquiry to a decision.
- Personal injury firms
- Motor vehicle accident practices
- Multi-state firms with central intake
- Single-office firms growing a practice area
- Firms entering a new state or metro
What you can buy
Personal injury inquiries
People hurt in falls, dog bites, third-party workplace incidents and other accidents. See the personal injury program for the full screen.
Motor vehicle accident claimant leads
Drivers, passengers, pedestrians and riders hurt in crashes, with accident date, fault and treatment on the record. See the MVA program.
Inbound legal calls
People who call from our ads reach your intake line directly, billed against a definition set before launch.
Other practice areas
Workers' compensation, employment and other practice areas open as programs when enough firms apply for the same markets. Name yours on the application.
Pay-per-call legal leads
Someone who was just hurt often wants to talk to a person. An inbound call gets the facts to your intake team first-hand while the incident is recent.
Calls come in on tracking numbers from our ads and route to your intake line by state and practice area, during your hours or to your after-hours answering service. A call is billable once it meets the definition we agree on up front, such as a call length, an intake qualification, or both. Billing never depends on whether you take the matter.
- Tracking numbers per practice area and state
- Routing to intake, with an after-hours path
- Billable-call definition agreed in writing before launch
- Recordings for intake QA
- Caps so call volume fits your intake staffing
- The personCalls a tracking number from our ad or page
- The routingGoes to your team by ZIP and business hours
- Your teamPicks up a caller who asked for what you sell
- The billCounts once the call meets the definition we agreed
What we ask before a lead reaches you
Each practice area has its own screen, and every one starts with these basics.
- Type of incident or legal issue
- Date it happened
- State where it happened
- Whether they were injured and saw a medical provider
- Whether they already have a lawyer
- Best way and time to reach them
Consent and compliance
Every form inquiry is phone-verified by text code (OTP) at submission and carries a TrustedForm certificate, so your intake team can see the consent behind each contact.
DMM sells advertising-generated inquiries. We don't refer cases, take a share of fees, or get paid based on whether you take a matter or how it resolves. Your firm decides which matters to accept and follows your state bar's rules on advertising, solicitation and paying for lead services. Our ads make no promises about outcomes or settlement amounts.
Run your own numbers
Measure us on cost per retained client in each practice area. Price per inquiry is only the first number in that math.
- 1Line
For each practice area: spend on inquiries ÷ clients retained from them = cost per retained client
- 2Line
Compare that cost with the average fee the practice area earns your firm
- 3Line
Run the same math on every source you buy from, so they compete on retained clients
- 4Line
Track intake speed alongside it, since slow follow-up raises cost per retained client on any source
Questions buyers ask
Do you charge per case?
No. We charge for advertising-generated inquiries and qualifying calls, at prices set before you start. What we bill never depends on whether you take a matter or what it's worth.
Which practice areas do you run?
Personal injury and motor vehicle accidents are the core programs. Other practice areas are set per program after firms apply for them, based on markets and volume.
Are inquiries sold to one firm?
Inquiries can be sold to you alone, or shared with a set number of firms. The structure is written into your program before the first lead.
How do inquiries reach intake?
We post form inquiries in real time to your intake software or CRM by API or webhook, or by email. Calls ring your intake line or answering service.
How are pricing and coverage set?
Both are set per program after you apply, based on your markets and volume.
What if an inquiry is a duplicate or outside our criteria?
Return rules are written into your agreement before the first lead.
What does Apply now do?
You tell us your markets, volume and how you want leads delivered. We review it and come back with a program. List your practice areas and the states your attorneys are admitted in.
Legal Leads from people who asked.
Apply with your markets, your volume and how you want leads or calls delivered. We review it and come back with a program built for you.
Apply now