Business funding · Multi-product
Business Funding Leads
Plenty of businesses know they need capital but not which product fits them. These business funding leads come from that search, and they go to brokers and ISOs who shop a panel of lenders and match each business to the right product.
Who this program is for
Shops that earn by placing a business with the right lender on their panel, whatever the product turns out to be.
- Commercial loan brokers
- ISOs with a multi-product lender panel
- Brokerages placing SBA, term and equipment deals
- Sales floors that cross-sell lines of credit and advances
- Funding referral desks inside accounting or payroll firms
What you can buy
Product-open business leads
Businesses that asked for funding without locking into one product. Your team decides whether they fit a term loan, a line, equipment financing, SBA or an advance.
Verified at the form
No lead is created until the business enters the text code sent to its phone.
Lender-matching profile
Revenue, time in business, credit range, amount and urgency come with every lead, so you can pick the lender before the first dial.
Inbound funding calls
Business callers from a tracking number in our ads, routed to your brokers and billed only when they meet the definition you sign off on.
Pay-per-call business funding leads
A business that isn't sure what it qualifies for usually wants to ask a person. Our ads give it a number to call, and the call routes to your brokers by state and by the hours you staff.
Before the first call we agree on what makes a call billable: a set length, a qualifier, or both. That definition sits in your agreement and doesn't move without both sides signing off.
Each call is recorded. Your team gets the full conversation for coaching, and any dispute about a call is settled by listening to it.
- Tracking number per program
- Routing by state, time of day and broker team
- Billable-call terms agreed in writing up front
- Recordings on every call
- Caps by hour, day or month
- The personCalls a tracking number from our ad or page
- The routingGoes to your team by ZIP and business hours
- Your teamPicks up a caller who asked for what you sell
- The billCounts once the call meets the definition we agreed
What we ask before a lead reaches you
We collect the profile your team needs to decide which lender on your panel gets the file.
- Monthly or annual revenue
- Time in business
- Credit score range
- Amount needed
- How soon the business needs the money
- What the money is for
- Industry
- Existing loans or advances on the business
Consent and compliance
Every lead carries a TrustedForm certificate that records the consent language and the session, along with the one-time text code (OTP) check the business passed at the form.
As the broker, you handle the rules for arranging commercial financing. California and New York have commercial-financing disclosure laws, and some states require brokers to register or hold a license. We don't place deals, and our ads make no approval claims for any product.
Run your own numbers
Judge us on what each placed deal pays you across every product on your panel.
- 1Line
Cost per submission = what you pay per lead ÷ the share you get in front of a lender
- 2Line
Cost per placed deal = what you pay per lead ÷ the share that fund
- 3Line
Revenue per deal = funded amount × your points, averaged across the products you place
- 4Line
Lifetime value = revenue per deal + the renewals and second products the same business takes later
Questions buyers ask
How is this different from your MCA and business loan programs?
Our MCA program feeds funders and ISOs writing advances, and our business loan program feeds lenders that write a specific product. This program is for brokers who want businesses still open to several products.
Are business funding leads sold to one broker?
You choose. Leads can be sold to you alone, or shared with a set number of buyers. It's set per program and written into your agreement.
Can I filter by revenue, credit or industry?
Yes. Set the floors and exclusions that match your lender panel, and we only deliver businesses inside them.
How do leads get to my team?
Leads post in real time to your CRM by API or webhook, with the profile fields mapped so your brokers see revenue, credit range and amount on the first screen.
What if a lead is bad?
Return rules are written into your agreement before the first lead.
How are pricing and coverage set?
Both are set per program after you apply, based on your markets and volume.
What does Apply now do?
You tell us your markets, volume and how you want leads delivered. We review it and come back with a program.
Business Funding Leads from people who asked.
Apply with your markets, your volume and how you want leads or calls delivered. We review it and come back with a program built for you.
Apply now